Fractional CMO
Need a marketing department without hiring one? Get executive-level strategy combined with hands-on execution tailored to your business.
Boutique marketing studio · Orange County
Marketing that feels like sunshine, and performs like a machine.
I'm Jennifer, and Brightwork is my small-by-design studio where sharp strategy meets warm, human storytelling. I bring brands to life in English y español.
MBA with 12+ years in Marketing
Trusted by
Why Jennifer
The brains (and heart) behind Brightwork
Twelve years ago, I fell in love with marketing that actually moves people. Not louder ads, but clearer stories, stronger brands, and meaningful connections. Since then, I've helped businesses across wellness, beauty, fitness, technology, pet products, and consumer brands turn smart strategy into measurable growth.
Born in Bogotá, Colombia and raised in Southern California, I bring an MBA in Marketing, a creative mindset, and a deeply analytical approach to every project. I'm unapologetically Type A; I thrive on building systems, organizing complexity, and creating marketing that not only looks beautiful but performs.
My consultancy is intentionally boutique. No account managers. No handoffs. Just me, working alongside your team to build thoughtful marketing strategies that drive lasting results. And because I'm bilingual, your brand can connect just as naturally with English- and Spanish-speaking audiences.
MBA
12+ years
Bilingual EN/ES
50+ brands grown
What I do
Everything your brand needs, under one warm roof
Strategy first, then the making. Pick one piece or hand me the whole engine, it's all built to work together.
Brand Strategy & Identity
Positioning, voice, and a look that finally feels like you while building a brand people recognize, remember, and trust.
Website Design & SEO
Fast, beautiful sites and landing pages designed to convert as sweetly as they look.
Paid Advertising
Performance-driven advertising designed to generate leads, sales, and measurable ROI across today's top platforms.
Social Media & Influencer Marketing
Content and creator partnerships that build a community, increase visibility and turn followers into loyal customers.
Email & SMS Marketing
Flows, email campaigns and timely texts that feel like a note from a friend, quietly become your top revenue channel.
Amazon Growth
A complete Amazon growth strategy built around storefront design, advertising, optimized product listings, and ongoing performance improvements.
Event Activations
Memorable experiences that bring your brand to life through thoughtful planning, logistics, vendor coordination, and event marketing.
Creative Content & Copywriting
Words that sound human, sell honestly, and hold up in English y español.
Selected work
A peek at the work
Refresh
Brand refresh on Amazon
Launching a brand store that sells
Pad Genius
165% YoY sales growth
159% more units sold
156% more orders
55% more sales per visitor
Inbox
Email & SMS optimization
Owned revenue, unlocked
Nutrition Faktory
538% increase in monthly revenue
$16K starting monthly revenue
$102K ending monthly revenue
Scale
Paid influencer campaign
Creators that moved product
Farmland Traditions
2.1% click-through rate
$0.07 cost per engagement
+84.4% WoW growth
Highest weekly sales in last 4 months
Launch
Product at new retailer
A launch that landed
Farmland Traditions at Target
Promoted through 23 paid influencers
64.8% increase in sales WoW
1M total views
150K engagements
0+
years in marketing
0+
brands grown
0+
campaigns launched
0×
languages, fluently
The plan
How we'll work together
Every business is different, but my approach stays the same: understand first, build intentionally, execute thoughtfully, and keep improving.
01
Discover
Coffee and a deep-dive into your goals, your customers, and what makes you, you.
02
Strategize
The plan: priorities, channels, and a timeline mapped to real business goals.
03
Execute with purpose
Brand, copy, and campaigns come to life with every detail polished, on-message, and ready to launch.
04
Optimize & grow
We read the data, refine what works, and keep turning up the dial together.
Get in touch
Let's make something bright.
Tell me a little about your brand and where you'd like to go. Every project starts with a free, no-pressure discovery call. It's simply a chance to connect, talk through your goals, and see if we're a good fit.
hello@brightworkmarketing.com✦ Se habla español
can't wait to meet you →